My design and plans for both brands stem from my simple, yet on-brand and on-trend approach to social media management. By slightly updating the design and incorporating the usage of Instagram Reels, we garner greater reach through using the algorithm’s preference for Reels over static posts and the attention of potential customers through eye-catching graphics.

From the heavily encouraged use of AI, Google Gemini was used to help understand the branding of the new to me businesses. It suggested what and when to post, and also created the background video for both of the reels.

Social Media Strategy:

• Goal: Enhance brand awareness, engage members, promote financial literacy, drive product inquiries.

• Target Audience: Dallas-area residents seeking trustworthy financial services.

• Key Themes: Financial education, product spotlights, community involvement, member benefits, staff highlights.

• Tone: Trustworthy, helpful, approachable, empowering.

• Hashtags: #PrestigeCCU #DallasCreditUnion #FinancialLiteracy #BankingTips #DFWFinance

Social Media Calendar (Example - Weekly):

• Monday (Financial Tip): Infographic/Reel on budgeting or saving. Caption: "Unlock your financial potential!"

• Wednesday (Product Highlight): Image/Carousel of a loan or account. Caption: "Your financial goals start here."

• Friday (Community/Member Focus): Photo of community event or member testimonial. Caption: "Proudly serving our Dallas community!"

Social Media Strategy:

• Goal: Drive taproom visits, promote beer sales, build brand loyalty, showcase brewing experience.

• Target Audience: Craft beer enthusiasts, local DFW residents, foodies.

• Key Themes: Beer releases, taproom events, brewing process, local heritage, customer features.

• Tone: Enthusiastic, authentic, inviting, knowledgeable, fun.

• Hashtags: #ParkerCountyBrewingCo #CraftBeerDFW #TexasCraftBeer #WillowParkTX #BreweryLife

Social Media Calendar (Example - Weekly):

• Tuesday (Beer Spotlight): Photo/Reel of a new release or popular brew. Caption: "Taste the craft in every sip!"

• Thursday (Taproom Vibe/Food): Photo/Video showcasing ambiance or food pairing. Caption: "Your table's waiting for fresh brews and great food!"

• Friday (Weekend Event Promo): Graphic/Reel about live music or trivia. Caption: "Kick off your weekend with us!"

• Sunday (Behind the Scenes/UGC): Reel of brewing or reshare customer photo. Caption: "Brewing magic & memorable moments!"